In recent past, I have always heard stories from friends and family about the failures of UBER - poor customer service, increased pricing, and high debt. During conversations when the topic of UBER comes up, it is always agreed that that "Shit company is gonna go bankrupt one day". Well, I left the ego and opinion at home and went long UBER yesterday. I think this is a good display of how much I am developing as a trader. I am able to drop all bias and follow what the price action is telling me.