$AMZN Mixed reaction to Amazons earnings report,Still Bullish.

Last nights price action was quite frantic, with weak hands selling and then trying to buy back in, this is why it is always advisable to listen to the actual earnings call if you are serious about a investment. Algos read headlines and buy and sell without the ability to make conscious decisions, sometimes it is what is said that matters not the numbers.
Amazon has to spend to continue to be the biggest and the best, so it is no surprise that spending is going to increase so as to bash the competition by offering next day delivery to all prime customers. Included in the earnings was the fact that profits have doubled, thanks to the high margin Cloud and Advertising businesses, which are still growing at a outrageous pace. This is a juggernaut of a company and we love it , we will continue to hold this long term as a key part of our portfolio, its has and will continue to be a investment not a trade.