$COLM Potential breakdown into earnings for this retailer

Columbia sportswear reports tomorrow (thurs 11th feb)) after market. Last week saw 5.5k feb 50 puts trade vs OI of 150 - a $1.4 million bet. Iv jumped 7.5% on the day with rising short interest recently and a bearish smiley skew to reflect that. There is sizeable put interest across all lower strikes for feb opex.