Estee Lauder (EL) saw a dramatic 26% drop, marking a significant bearish turn as all short trade targets on the 15-minute timeframe were swiftly reached. The chart reflects intense selling pressure, with shares plummeting after disappointing earnings and cautious guidance.
Key Trade Details:
Entry Level: 88.29
Target Levels:
TP1: 87.89
TP2: 87.29
TP3: 86.58
TP4: 86.17
Stop Loss: 88.62
Key Market Insights:
Revenue Miss and Guidance Withdrawal: Estee Lauder missed revenue expectations, reporting a 4% YoY decline, and pulled its fiscal 2025 outlook, signaling incremental uncertainty in the Chinese market and Asia’s travel retail sector. The company now plans to provide only quarterly guidance.
Challenges in China and Travel Retail: Weak consumer sentiment in China and reduced demand in Asia travel retail, including low conversion rates in Hong Kong, led to a 5% drop in organic net sales, impacting overall performance.
Summary: Estee Lauder’s sharp decline capitalized on bearish momentum, achieving all short trade targets quickly. The disappointing earnings, along with withdrawn guidance, underscore the headwinds Estee Lauder faces in a slowing global economy, particularly in Asia. This setup demonstrates the high-risk, high-reward potential for short-term trades in volatile stocks.
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