Puma and its growth as an athetic Brand

21 mar 2021

PUMA was once the largest in the athletic industry, but then in the '80s and '90s, it got off track and ventured into the fashion industry. This proved to be their downfall. Nike and Adidas soon overtook them in market share by a long way. PUMA now has a market cap of €14.26 Billion. PUMA though is now gaining market there back that the loss in the '90s. This is in sports such as football, rugby, sprinting, and their recent ventures into Formula 1 and motorsport will all pay off. they have recently signed some major football players such as Lewandoski(top goal scorer in 2020), Luiz Suarez (arguably the greatest striker in history), and Neymar, who is one of the most marketable athletes in the sport. This play is less based on the chart, but its gaining market share in sport. I can see its market growing at least 5x to €66 billion and therefore the stock running up to €440. We could even see gains to €80 billion in market cap. Buy @ €90 and take first profits @ €440. this trade is an investment and long term. Maybe go buy some PUMA runners rather than NIKE now, so we can see that chart take off like a Falcon heavy.