Market Analysis: MCD - How to Execute This Trade? MCDMcDonald’s Corporation (MCD)
STOCK ANALYSIS
McDonald’s Corporation (MCD) is one of the most established and recognized stocks in the fast-food sector. In recent years, it has shown solid financial performance and continuous attention to innovation and global expansion.
In the last 1-2 years, the MCD stock has shown consistent growth despite global economic challenges. The stock has benefited from a strategy focused on improving the digital customer experience, including online orders and mobile apps. The resilience of McDonald’s franchising model has helped maintain stable revenue even during periods of uncertainty.
In 2022, McDonald’s recorded revenues of about $23.18 billion, up from $21.08 billion in 2021. The net profit was about $6 billion, marking a slight increase from the previous year. In the first quarters of 2023, McDonald’s continued to show solid financial results, with revenue growth attributable both to increased sales in existing restaurants and to chain expansion. Profitability remained robust, also thanks to cost reduction initiatives and efficient operations management.
The outlook for McDonald’s remains positive, supported by continuous menu innovation, investments in technology, and expansion into emerging markets. Analysts predict that the company will continue to benefit from its digitalization initiatives and strong franchising model, contributing to sustained stock growth.
How To Make This Trade?
As with all analyses, it's important to have a broad overview — by analyzing previous market dynamics to understand how the stock behaves and reacts.
We can see how the stock, after significant declines/rebounds, tends to retest expansion candles (candles with large upward/downward movements).
Let's move to the D chart, framing an area from October 2022 to today. The most significant candle is on October 13, 2022 (DMY), which clearly marks the end of the 2022 crisis and the start of the BullRun we are experiencing today.
Generally, these candles are strong supports — the more prominent the stock is, the more the candle is tested at it's highs. We can see how on 10/12/23, exactly one year later, the stock returns to test that Expansion candle. We use the first candle that enters in our area of interest in 2023 — 06/10/23.
This bearish candle with a nice buying spike will dictate the stock's movement range for the following 11 days — the stock will try to break upward once but fail. After further attempts, the stock starts a significant upward move of 23%, reaching a new all-time high of 302.39.
Then we see a bearish phase and return to our famous support—using the previously outlined areas, let's analyze the market dynamics in detail.
After the Earnings candle marking a new short-term low, we have another important movement on 05/23/24, which breaks the support (BOS break of Structure), immediately transforming into an excellent shorting area.
Finally, we reach our area of interest. After the stock re-test the previously support, we have a break of it and a consequent acceleration, which, however, is immediately absorbed by the market, bringing it back above the previously analyzed low.
This is a very good and important signal. If you analyze the candle on D, you notice that the candle still closes inside the support and not below, validating it's strength.
The commanding candle now is the breakout one — we see how the price immediately tests it downward, creating a new low but always closing inside it. Then the price rises and tests the candle's high - is weakly rejected, and then breaks upward.
This set of signals confirms that we can open a long position — False Breakout — Valid Support — Price Action.
We then wait for a slight price retracement after the upward BOS break to open our position. In this case, based on our risk aversion, we place the Stop Loss at the previous low (245.53) or the second low (247.43).
We consider the more aggressive trade. The SL also corresponds to the low of the expansion candle that broke the previous structure, so we have excellent defense.
We place two Take Profit, both on the most important bearish expansion candles we find (which also correspond to previous descending highs).
TimingTrade
