Amazon (AMZN) Stock Climb on Massive Price Target Hike From UBS

July 28 - Amazon AMZN stock climbed about 1% on Monday morning after UBS lifted its 12?month price target to $271 from $249, keeping a "Buy" rating intact.

The upgrade follows UBS's decision to reverse some cuts it made three months ago when it foresaw deeper tariff?driven headwinds. The firm now expects 2026 gross merchandise value to rise about 2%, and it bumped gross profit forecasts by the same margin.

UBS also nudged up its 2027 GMV and profit estimates by roughly 2%, and it raised advertising?segment forecasts for both years by about 3%. It left its AWS growth outlook at 16% for Q2 2025. The revised outlook translates into a 1% boost in 2026 revenue and a 5% jump in EBIT, with 2027 revenue up 0.1% and EBIT climbing 7%. UBS raised its 2025 CapEx forecast to $112 billion from $107 billion after Amazon's recent disclosure.

Meanwhile, Google GOOGL secured a $1.2 billion cloud deal with ServiceNow NOW, and Amazon is winding down its Shanghai AI lab amid U.S.China tensions. Reports also suggest Jeff Bezos is eyeing a CNBC acquisition, and he met with former President Donald Trump at the White House.