Nucleus Software Appoints Aabhinna Khare as CMO for Global Rebrand

Nucleus Software Exports Ltd. (NSE: NUCLEUS, BSE: 531209) on June 16, 2025, announced a significant leadership addition, appointing Mr. Aabhinna Suresh Khare as its new Chief Marketing Officer (CMO). In his new role, Khare is tasked with leading the company's global marketing strategy, spearheading its digital brand transformation initiatives, and fostering deeper stakeholder engagement across its international operations. This strategic appointment comes as Nucleus Software aims to further solidify its position as a leading provider of lending and transaction banking solutions to the global financial services industry.

Key Appointment DetailsParticulars

Details

Company

Nucleus Software Exports Ltd.Appointee

Mr. Aabhinna Suresh KharePosition

Chief Marketing Officer (CMO)Effective Date

June 16, 2025Key Responsibilities

Lead global marketing vision, spearhead digital brand transformation, and drive deeper stakeholder engagement across geographies.

New CMO's Profile and Extensive Experience

Aabhinna Suresh Khare brings over 18 years of multi-sector leadership experience to Nucleus Software. He has a proven track record of building and scaling customer-centric brands, particularly within the fintech, media, and consumer-tech industries. His previous senior roles include positions at prominent organizations such as Bajaj Capital, BookMyForex, IndiaMart, Travel Triangle, and Star & Zee Networks. Throughout his career, Khare has been instrumental in developing and executing impactful marketing strategies that align with business growth and innovation.An alumnus of MICA (Gold Medalist) and NIT Raipur, Khare has further honed his leadership capabilities through executive programs at the Indian School of Business (ISB) focusing on Customer Experience, and Reforge, specializing in Product & Analytics. His marketing philosophy is characterized by a blend of data-backed decision-making, large-scale storytelling, and a human-centered design approach aimed at delivering measurable business impact. Beyond his professional pursuits, Khare is a passionate advocate for fitness and personal mastery, having completed the demanding 75 Hard challenge twice. He is a lifelong learner, intrigued by the intersection of spirituality, mythology, and business, often drawing inspiration from ancient wisdom to inform modern strategy, describing his journey as a pursuit of 'Arete' – a classical Greek concept of excellence in thought and action.Strategic Rationale and Company VisionThe appointment of Khare underscores Nucleus Software's ongoing commitment to investing in strategic brand leadership. The company highlighted that this move is particularly timely as Artificial Intelligence (AI), digital experience, and trust-driven communication are increasingly defining the new era of enterprise engagement. Khare's expertise is expected to be pivotal as Nucleus Software accelerates its growth across global banking ecosystems. His vision and leadership are anticipated to help shape a brand that is future-ready, purpose-driven, and clearly differentiated in a competitive marketplace.Management CommentaryMr. Parag Bhise, CEO & Executive Director of Nucleus Software, expressed his enthusiasm about Khare joining the leadership team. "We are delighted to welcome Aabhinna to Nucleus Software's leadership team. His deep expertise in modern marketing, combined with a strong understanding of technology, makes him a valuable addition as we accelerate our global growth," Bhise stated. He further emphasized the company's long-standing belief in building meaningful connections with customers, employees, and the industry. "Aabhinna's vision of AI-powered storytelling and purpose-led brand building aligns with our mission to deliver value with trust and innovation," Bhise added.New CMO's PerspectiveSharing his excitement, Aabhinna Suresh Khare commented, "We are at the edge of a paradigm shift where AI is not just transforming technology—but reshaping how we build trust, tell stories, and connect with people. At Nucleus, we're uniquely positioned to lead this transformation with purpose and intelligence." Khare articulated his vision for the brand: "My vision is to craft a brand that is as advanced as the solutions we offer—smart, scalable, and deeply human. A brand that doesn't just talk about innovation, but embodies it at every touchpoint."About Nucleus Software Exports Ltd.

Nucleus Software Exports Ltd. is a publicly traded company (BSE: 531209, NSE: NUCLEUS) renowned for its software products in the lending and transaction banking space, serving global financial leaders. The company provides disruptive Fintech solutions to over 200 banks and financial institutions across 50 countries.

Its comprehensive suite of solutions supports a wide array of financial services, including Retail Lending, Corporate & SME Finance, Islamic Finance, Automotive Finance, Captive Automotive Finance, Cash Management, Mobile & Internet Banking, and Transaction Banking. Nucleus Software's solutions manage a staggering $15 trillion in transaction value annually, processing over 26 million transactions each day through its globally integrated transaction banking platform. Its lending platform manages $1.2 trillion in loan value globally, enabling over 500,000 users to log in daily.The company's flagship products, FinnOne Neo® and FinnAxia®, are built upon more than four decades of Banking, Financial Services, and Insurance (BFSI) domain expertise and feature an inbuilt AI-powered platform to help financial institutions achieve their digital transformation goals worldwide.

• FinnOne Neo®: This next-generation digital lending platform is designed to revolutionize the lending process. Built on an advanced technology platform, FinnOne Neo® empowers financial institutions to streamline their lending operations, enhance customer experiences, and drive business growth.
• FinnAxia®: An integrated global transaction banking suite, FinnAxia® is trusted by banks globally to optimize their transaction banking processes. It enables financial institutions to efficiently manage cash management, trade finance, liquidity management, and other transaction banking activities on a single platform, thereby improving operational efficiency, visibility, and client relationships.
• PaySe®: Touted as the world's first online and offline digital payment solution, PaySe® was created with the vision to democratize money. This innovative solution offers users a seamless way to conduct digital transactions, both online and offline, facilitating financial inclusion.
• Nucleus Software Services: This comprehensive suite of services assists banks and financial institutions in their digital transformation journey and in maintaining an optimal technology infrastructure. It offers a holistic approach to digital transformation, enabling organizations to deliver seamless customer experiences, achieve operational and cost efficiencies, and gain actionable insights for strategic decision-making.

These offerings collectively underscore Nucleus Software's commitment to driving innovation and empowering financial institutions to thrive in an increasingly digital world. The company's registered office is located at 33-35 Thyagraj Market, New Delhi - 110003, and its corporate office is at A-39, Sector-62, Noida, Uttar Pradesh, 201307, India.Market Impact and Outlook

The strategic appointment of Aabhinna Suresh Khare as CMO is a clear indication of Nucleus Software's focus on strengthening its brand presence and market penetration globally. With Khare's extensive experience in digital transformation and brand building, particularly in technology-driven sectors, Nucleus Software is poised to enhance its marketing capabilities and customer engagement strategies. This move is expected to support the company's long-term growth objectives and its mission to deliver innovative financial technology solutions worldwide, further solidifying its leadership in the evolving landscape of AI and digital finance.