Forget Amazon. Chinese ecommerce sellers are taking on the world
CEO of ecommerce SaaS company says global platforms are actively courting Chinese sellers.
If there's anyone who can explain how Chinese ecommerce sellers have become so successful on Amazon, it's Zhang Jie. The 38-year-old Shanghai-based entrepreneur became an eBay vendor in 2004 and was one of the first Chinese people to explore overseas ecommerce markets.
Today, he has a different position in the industry: The company he founded in 2010, Mabang, offers enterprise resource planning software to many Chinese cross-border ecommerce vendors. Zhang coaches them at every step of the overseas sales process, from selecting ecommerce platforms to deciding what products to sell to improving management structure. Clients range from some of China's most successful domestic consumer brands in recent years (Perfect Diary, Florasis and Xtep) to those brands that sell like hotcakes on Amazon whose names no one can remember. ("You wouldn't recognize it if I told you the name of the company or the owner," Zhang said.)
If there's anyone who can explain how Chinese ecommerce sellers have become so successful on Amazon, it's Zhang Jie. The 38-year-old Shanghai-based entrepreneur became an eBay vendor in 2004 and was one of the first Chinese people to explore overseas ecommerce markets.
Today, he has a different position in the industry: The company he founded in 2010, Mabang, offers enterprise resource planning software to many Chinese cross-border ecommerce vendors. Zhang coaches them at every step of the overseas sales process, from selecting ecommerce platforms to deciding what products to sell to improving management structure. Clients range from some of China's most successful domestic consumer brands in recent years (Perfect Diary, Florasis and Xtep) to those brands that sell like hotcakes on Amazon whose names no one can remember. ("You wouldn't recognize it if I told you the name of the company or the owner," Zhang said.)
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