Beginning of last year everybody was talking about ADA and that it will be next ethereum. I remember how everybody was talking about it, although it was just released and had absolutely no fundamentals besides Hope.
Enough to move a market this high. Now look where we are at. Nothing was backed by this optimism besides the hype it didn't deserve at that time.
People realized it through the BTC bear market and it completely retraced. Panic dumping it to zero. No one is talking about it the same way like back in the day.
The market already completed the suckers rally and is in absolute accumulation mode. Markets move in cycles. It will start when people think it's absolute dead and will never pump again.
What has changed since January 2018? Nothing. If this starts again people will catch up and pump it higher than ever before.