Truth Social’s Parent Company Stock Tumbles: What’s Behind This?

20 set

Shares of Trump Media & Technology Group (NASDAQ: DJT), the parent company of Truth Social, continue to slide, dropping another 6.19% on Friday. Since its public debut, the stock has faced turbulent waters, once reaching highs of $70 but now sitting around $14.70. So, what’s driving this steep decline?

The Lock-Up Period Ends, Investors Brace for Impact
The most recent catalyst for the sell-off? The expiration of a lock-up period for insiders, including former President Donald Trump, who owns a 57% stake in the company. Lock-up periods are designed to prevent insiders from selling their shares immediately after an IPO or SPAC merger, but once they expire, large shareholders are free to sell off their positions—potentially flooding the market with stock.

Though Trump assured investors he has no intention of selling, with statements like, "I don’t want to sell my shares" and “It is my intention to own this stock for a long period of time,” uncertainty still looms large. Many investors fear that if Trump or other insiders were to offload shares, it would tank the already battered stock even further.

The Political Influence
DJT’s stock performance has always been closely tied to political events. The stock initially surged following Trump's debate with then-President Joe Biden and the subsequent political drama surrounding both parties. However, the political climate has shifted, and the stock has struggled to find its footing, especially with President Kamala Harris now leading the Democratic ticket.

These political shifts have weighed on the stock, especially as Truth Social’s role in the broader media landscape has come under scrutiny. Although the platform was designed as a conservative alternative to Twitter, the stock's performance suggests that the platform hasn't captured as much market share or user engagement as anticipated.

Technical Outlook:
On the technical side, DJT is showing significant signs of distress. The stock has entered oversold territory, with a relative strength index (RSI) of just 27. Typically, an RSI below 30 signals that a stock is oversold, meaning it could be poised for a bounce. However, there's little sign of a reversal, with the daily chart revealing a death cross pattern—a bearish signal that occurs when the 50-day moving average crosses below the 200-day moving average.

This death cross, combined with the fundamental uncertainty surrounding the stock, has created a perfect storm of downward pressure. Investors are increasingly wary of DJT, particularly as there is no clear path forward for reversing the current trend.

A Grim Picture
While technical analysis shows bearish signals, the fundamentals offer little relief. Since its listing, Truth Social has struggled to maintain consistent user growth and advertising revenue, two critical factors for sustaining a social media platform. Despite its high-profile beginnings and its positioning as a conservative voice in social media, it hasn’t been able to generate the kind of traction needed to sustain long-term growth.

Furthermore, Trump Media & Technology Group’s value largely hinges on the public's and investors' continued belief in its future. Given the end of the lock-up period and looming uncertainty about insider intentions, the stock is facing even more downward pressure.

What Lies Ahead?
So, where does DJT go from here? With political uncertainty, insider selling fears, and bearish technical signals, the stock faces an uphill battle. The lock-up period expiration could potentially bring more selling pressure as insiders have the freedom to cash out. If Donald Trump and others decide to hold their shares, as they’ve suggested, it may stabilize in the short term. But the long-term outlook remains cloudy.

For risk-tolerant investors, the current oversold conditions might seem like a buying opportunity. However, with the death cross pattern on the charts and ongoing market volatility, the risks may outweigh the rewards. Until DJT can demonstrate stronger fundamentals, both politically and financially, it’s hard to make a bullish case for the stock.

In the meantime, investors should buckle up—DJT's rollercoaster ride may be far from over.

Will DJT rebound, or is this the beginning of the end for Trump’s media empire? Investors should keep a close eye on the coming weeks to see how the stock reacts to insider actions and political developments.