A breakdown of the neckline confirmed the head & shoulders pattern on this stock. Elf Beauty is not looking very pretty here post earnings. My short was activated at loss of support at $97.94. There is a potential support at $63.88. If we get a bounce here, I may close 50% of my position. I expect the final target of $43 to be reached at some point. The RSI is heading down, I also expect a complete reset.
The Grand Supercycle has peaked with a classic double top and head and shoulders pattern. Be careful buying the dip if you believe in this company, this is a powerful downtrend. We also shorted Celsius using similar TA.
Not financial advice, do what's best for you.