e.l.f. Beauty - Nice steady runner

11 apr 2023

e.l.f. Beauty, also known as e.l.f. Cosmetics, is a cosmetics company that offers a wide range of affordable and high-quality beauty products. The company's name stands for "eyes, lips, face," which reflects its focus on makeup products designed for these facial features. e.l.f. Beauty's product lineup includes cosmetics, skincare items, makeup brushes, and various beauty tools.

The brand is known for its cruelty-free products, meaning they do not test on animals or use animal-derived ingredients. e.l.f. Beauty's mission is to provide accessible and affordable beauty products that allow everyone to enhance their natural beauty without breaking the bank. The company has gained popularity for offering quality products at lower price points compared to other cosmetic brands in the market.

From a technical point of view, an entry might be expensive at this stage. I'd wait for an RSI pull back to the mid 50's and wait for it to head back up again - or get much closer to its 50 day MA or the SuperTrend line and head back up.

Might be worth a watch.

11 apr 2023

Nota

Risk Management - a Trailing Stop Loss of 12% would have kept you in the trade pattern shown above. If it broke and closed below that it could have been a good sign to exit and look for a new entry when the trend resumed.

22 apr 2023

Nota

Up another 12%. Would think there needs to be a pull back soon looking at the RSI

28 apr 2023

Nota

Good to see pullback. Lets see how far it comes back if any.