IF NKE continues running down hill- I'll own $50 shares

i have been taught only sell puts on stock you want to own at the price you are selling those puts! Nike is one of those companies. Nike isn't going anywhere, continues to sell more shoes, and brand their swoosh worldwide
so pick an are where you think you would like to own shares. I like getting paid up front and lower my cost basis even more if and when i get put to stock!!