Preparing for March 11 earnings week (SFIX)

10 mar 2019

Brief overview:
- Earnings after close.
- End of Friday (3/9/2019) had an upturn in the after hours, trading above the VWAP, which indicates an uptrend
- This could be because investors have a good feeling about the earnings on Monday. However, there is no real telling of what can happen during earnings.
- Looking at the 3 year trend, it peaked in September at $53 (as of now, it's trading at around $25.70)

Diving into the charts:
- Huge gains in August:
- Why?
- Analyst upgraded SFIX to a buy
- Retail posted impressive quarterly reports, so overall sector was doing well
- It blew passed analyst estimated in reports for Q3

- Huge plummet from $53 to $22 around Q4 ER:
- Why?
- Q4 results scared off some investors
- Active clients increased only 2% at 2.74 million, missing estimates at 2.81 million

- There was a second plummet in December from $28 to $15.80
- Why?
- The entire market was skiddish
- Their earnings were good, but user growth didn't meet expectations. Active clients increased 7% at 2.93 million, missing estimates at 2.95 million.

- There was a bounce in Jan 2019
- Why?
- Entire market is recovering (and quickly... could be a bad thing?)
- Some investors believe the plummets in 2018 were an overcorrection.

What do I think?
- I'm no expert at reading charts or investing.
- Seeing a sharp increase in price in the after hours seems to make me want to be bullish
- I think SFIX is a long term stock and has a good chance of increasing its price value
- I would buy at open and sell before earnings. I would be weary to hold through an earnings call because anything can happen.

10 mar 2019

Nota

I forgot to mention.
What to look for on ER: ACTIVE CLIENT GROWTH

15 mar 2019

Nota

Huge growth on earnings!

What a massive jump from $25.70 Monday to $31.63