I warned of the ProShares split, and it got little mention in the news since the announcement. This is one of the most popular ETF companies in the NYSE, with 550bn in ETFs. This is a big deal. They decided to split ALL ETFs, on short notice(3 weeks), right before the biggest pullback since covid? Impeccable timing or what? The norm for announcement-to-split is 2-3 months out, but they split within 3 weeks!?
For example, AMZN recently announced a 5/27 split; and GOOG who announced 7/15 split in December.
The 22nd phenomenon is just when new contracts start for the next month; but looking at it from an ETF Giant's point of view you may glean something from the moves here.
Did they know there was a problem? When? Did this help cause it? Any theories welcome. I'm not 100% sure what to make of it, but ProShares seemed to know exactly when to reset the books; and didn't give retail much notice.
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