Coronavirus will hit hard... Must be patient with Apple

27 mar 2020

Would I buy Apple right now? Not yet. Coronavirus will have a major impact - murmurs of iPhone12 delays and supply chain pinch. However, there is no question Apple's strong cash balance (exceeding 200Bn) will push them through this crisis. It's important to note that Apple shouldn't be considered cheap quite yet (current P/E ratio: 19.39 -> down from P/E ratio: 25.67 in February). It's Cheaper but I'd look for it to come down to near $220 before I build my position. BE CAUTIOUS, BE PATIENT, AND THEN BUY