Inuvo, Inc., together with its subsidiaries, a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences across devices, channels and formats, video, mobile, connected TV, display, and social and native. Its platform also allows advertisers and publishers to buy and sell advertising space in real time. The company's products and services include ValidClick that provides marketing service online, as well as indirectly to various advertisers, where a collection of data, analytics, and software gets used to align advertising messages with anonymous consumers online; and IntentKey, a consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites including alot.com and earnspendlive.com, which creates content in health, finance, travel, careers, auto, education, and living categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.