ulta short

10 mar 2022

Ulta has been really smart about how they run their business. They really gotten very good with their e-commerce, as well as physical stores. with all the great move they have been making specifically with Rihanna, we will see how nvestors react. Makeup sales suffered during the pandemic, but Ulta Beauty's earnings report later today is a chance to show that consumers are using more cosmetics again as socializing returns.

Third-quarter results show growth is accelerating.

Margins are racing towards new highs.

Ulta might have room to start boosting the store count more quickly in 2022 and beyond.

but giving the trend right now in the market, i have a bearish sentiment when it comes to technicals

also will people still spend as much with inflation ? will guidance slow down


if it holds with green market - target 400-420
bearish target: 310-300